Kidd is currently associate art director at Knopf, an imprint of Random House. He first joined the Knopf design team in 1986, when he was hired as a junior assistant by Sara Eisenman. Publishers Weekly described his book jackets as creepy, striking, sly, smart, unpredictable covers that make readers appreciate books as objects of art as well as literature.” USA Today also called him “”the closest thing to a rock star in graphic design today””